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Media Planning
Media planning is the most important aspect of media buying.
The goal of a media plan is to identify and use the appropriate media to effectively and efficiently deliver an advertiser's communications to the target audience, in specific target markets, during strategic time periods and within specified advertising budgets. Once you have established a plan, MediaBuys then goes to work on helping you gain the discounts necessary to stretch your advertising dollars.
MediaBuys offers the following plans (below) at discounted rates to registered members. To request a media plan, select Media Planning from inside our Member's area, or call 1-866-403-0006.
BONUS: Any member purchasing a Campaign Buy from MediaBuys will be rebated the price of any media plan ordered.
Estimate Request Review Consultation |
Media Plan Lite Recommended for Ad Budgets between $50,000-$100,000 |
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Market Rate: $500.00
MB Member's Rate: FREE
Savings: 100%
Includes:
Consultation (Half hour)
Quick conversion of Estimate Request to Excel Spreadsheet
Basic overview of what can be accomplished with dollars allocated
Quick Review of target audience
Quick Review of target market
Recommendation of basic strategy and media plan goals.
Additional time billed at $100.00 per hour
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Market Rate: $1,800.00
MB Member's Rate: $900.00
Savings: 50%
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Includes:
Target Audience Defined
Media Objective Outlined
Media Strategy Outlines
Target Market Media Profile (from MediaWeek)
Recommended Media Tactics
Recommended Media Plan by Media
Recommendation of basic strategy and media plan goals.
Recommendation of media to accomplish goals
Strengths and weaknesses of media options
Estimated Media Plan Delivery by GRP
Listing of Radio, TV and Cable outlets available by format and network affiliation
Newspaper, local magazines and Out of Home options
Estimated CPM ranges against Target
Recommended spot length
Ethnic market overview
2 revisions at no charge
Revisions after first 2, $100.00 per
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Media Plan Traditional Recommended for Ad Budgets between $100,000-$1,000,000 |
Media Plan Extensive Recommended for Ad Budgets between $1,000,000-$10,000,000 |
Market Rate: $6,000.00
MB Member's Rate: $3,000.00
Savings: 50%
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Includes all from Lite Plan plus:
Competitive Spending Report by Media by Market
Prime time program options
Detailed Media Spreadsheet
Target Rating Point Estimates by Medium
Recommended Programming by Day part
Recommended Campaign Flighting
2 revisions at no charge
Revisions after first 2, $250.00 per
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Market Rate: $13,500.00
MB Member's Rate: $6,750.00
Savings: 50%
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Includes all from Traditional Plan plus:
Market Summary
Spending by Market by Medium by Week
Reach and Frequency Delivery Goals by Medium by Market
GRP goals by market by medium
Campaign combined Reach and Frequency Goals
Campaign flow chart by Medium by Market
Network TV and Cable options
Regional TV options
Local and Network Sponsorship opportunities
Qualitative Research (MRI and Scarborough)
Value-added opportunities by market
2 revisions at no charge
Revisions after first 2, $500.00 per
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