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MediaBuys Press Release
For Immediate Release:
CORPORATE SUPPORT FOR 2006 MARDI GRAS ANNOUNCED
City of New Orleans and MediaBuys, LLC announce The Glad Products Company among first to sign on for landmark undertaking to help rebuild local economy
The Makers of Glad® ForceFlex® also pledge special in-kind contributions for City clean-up efforts
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(Los Angeles - February 7th, 2006) The first company to commit to supporting the 2006 Mardi Gras celebration and the overall rehabilitation of the City of New Orleans, The Glad Products Company, a subsidiary of The Clorox Company, joins the first-ever "Mardi Gras Ad Support and Sponsorship Program." The City and its agency-of-record for the initiative, MediaBuys, LLC, announced today that as a high-level program sponsor, the proceeds stemming from Glad's involvement will help New Orleans offset some of the significant cost associated with the event's production.
"The contributions and efforts on the part of Glad reflect how this program has evolved into a deeper, hands-on commitment to the cultural and economic restoration of New Orleans," remarks Chick Ciccarelli, CEO of MediaBuys, LLC. "We look forward to making more announcements of this kind in the coming days."
In addition to its significant program commitment, Glad will work with the City of New Orleans Department of Sanitation in the carnival's sanitation maintenance and clean-up efforts, which would otherwise have mounted a considerable expense for the municipality. Building on the significant cash and emergency supplies donated by The Clorox Foundation including more than 1.2 million Glad®ForceFlex® trash bags for American Red Cross relief efforts throughout the Gulf region Glad will donate more than 100,000 ForceFlex® trash bags, the official trash bag of New Orleans' Mardi Gras, and coordinate volunteers to aid in clean-up, pre- and post-Festival.
"We are very pleased and appreciative for the commitment Glad has made to assist the City in staging Mardi Gras," said Ernest Collins, New Orleans' Director of Arts and Entertainment. "Glad is leading the way for a host of good corporate citizens who are interested in helping the city in this time of need."
To source personnel for the clean-up initiatives, Glad will be joined by Becky Zaheri and her Katrina Krewe, a volunteer co-operative of more than 1,000 local residents dedicated to cleaning litter and debris from the streets of New Orleans.
The City of New Orleans will set up a Recovery Room at the Morial Convention Center to serve as a checkpoint for civilian volunteers. Parties interested in contributing to the volunteer effort can report to the Recovery Room to find out where their help is most needed. The City will also be placing information about event volunteerism on its Web site in upcoming weeks.
Additional sponsors are soon to be announced, and corporate sponsorship opportunities for Mardi Gras are still available.
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About "Mardi Gras Advertising Support and Sponsorship Program"
As part of a landmark effort to help bolster economic development in New Orleans after the devastation caused by Hurricane Katrina, MediaBuys, LLC and the City of New Orleans are seeking out corporations willing to participate in Mardi Gras as the event's Official Sponsors and Supporters a first in the carnival's 150-year history. The aggressive initiative is designed to help pay for a major advertising blitz aimed at attracting tourism back to New Orleans, and to help the City offset some of the significant cost associated with the event's production.
About The Glad Products Company
The Glad Products Company is a subsidiary of The Clorox Company, headquartered in Oakland, Calif. In addition to Glad® ForceFlex® trash bags, the Glad® lineup of products in the United States and Canada includes freezer, food storage and sandwich bags; food wraps; outdoor, indoor and recycling disposal bags; and GladWare® containers and ovenware. Glad® products are developed and manufactured under a joint venture agreement between The Clorox Company, The Glad Products Company and The Procter & Gamble Company.
About MediaBuys
The MediaBuys club concept began in September 2002 as a way to make B2B ad space buying easier and cheaper for 35 clients of its original ad agency in Los Angeles. MediaBuys' Media Store (a shopping cart environment for media) is a highly unusual way of selling ad space, especially when it comes to broadcast, which is typically driven by detailed media planning research and CPP values. Mediums available in the online process include ad space for Cable, Spot and Network Television, DRTV, Local and National Radio, Magazines, Newspapers, Newsletters, Out-Of-Home, On-Screen and Interactive, in both B2B and B2C categories. Today, MediaBuys has become America's fastest growing media buying club. It has matured to over 900+ buying members covering thousands of corporations nationally, and represents millions of dollars in available media space.
PR Contact:
Eban Howell
PMK/HBH
212-373-6138
Email: eban.howell@pmkhbh.com
City of New Orleans
Ernest Collins
Executive Director of Arts and Entertainment
Telephone: (504) 658-4940
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