MediaBuys Press Release

MediaBuys.com Opens Big-Budget Media Space Bidding Process

MediaBuys.com, the leading media buying discount club in the U.S. has announced the completion of its online application's ability to allow media sellers to compete for its 600+ buying members' ad budgets.

The online club traditionally has purchased ad space in bulk on behalf of its membership and passed on the savings when members submitted media plans. Now, all the parameters of a buy submitted (with exception to the buying members' name and contact information) are first posted in private selling members areas, quotes then collected by MediaBuys media planners and the lowest bids are entered into final media plans for buyer approval. Mediums available the new bidding process include Cable, Spot and Network Television, DRTV, Local and National Radio, Magazines, Newspapers, Newsletters, Out-Of-Home and Interactive, in both B2B and B2C categories.

The club earns a commission from each transaction, depending on the contractual arrangement with the media source and often is adjusted based on the financial constraints of the buyer's budget.

"We've had such a huge response from media sources wishing to be included in our Campaign Buys program that we finally decided to create a way for them to compete for the business.," states MediaBuys CEO, Chick Ciccarelli. "It makes perfect sense for our buying members, who are simply looking to gain the best buy possible for their budgets, whether we buy in bulk or are collecting the best bids possible from various sources."

The process is not an auction in the traditional sense, considering competing media sellers cannot see each other's bids and buying member's require the special attention of MediaBuys' professional media planners in the process to make sure their buy is allocated and targeted properly. Media Sources will be competing for portions of budgets submitted ranging from a minimum of $50,000 to a maximum of $10 million.

"Ad space, especially broadcast, is a commodity and can change daily depending on market conditions and scheduling," states media planner Ewan Fisher. "Often times, we get special package deals that are not always made available to the average advertiser due to the size of our membership buying power."

Buying members who have signed up to submit estimate requests include ad agencies, media buying companies and corporate in-house marketing departments whom represent some 1700 advertisers looking for a better deal.

About MediaBuys

The MediaBuys media buying club concept began in September 2002 as a way to make B2B ad space buying easier and cheaper for 35 clients of its original ad agency in Los Angeles. The club became a company (MediaBuys, LLC) in September of 2003 after adding B2C buys in the form of Cable and Spot Television, Radio, Magazines, Regional Newspapers and Out-Of-Home.

Today, MediaBuys has become America's fastest growing media buying club. It has matured to over 600 buying members covering over 1,700 corporations nationally, 3,500+ media sources and represents millions of dollars in available media space.

PR Contact:
Public Relations Associates
Lanny Sher
Telephone: 310-659-0380
Email: prals@pacbell.net
http://www.mediabuys.com
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