MediaBuys Press Release

Free Web-Based Service Provides Volume Insertion Advertising Benefiting Ad Buyers and Media Outlets

Los Angeles, CA--September 10, 2002--MediaBuys.us, an online service application providing more affordable ad space for buyers and an expanded client/revenue base for media sources by bringing both parties together on one website, has been formed by entertainment ad agency Chick, Inc.

Offering free client membership and media listings, MediaBuys can deliver substantial discounts on ad purchases for buying members based on volume insertions. Conversely, media sources will generate additional revenue from a significant increase in ads sold through the application. With B2B advertising sales down 20.8% for the first half of 2002 (source: CMR/TNS Reports), the application is timely for a soft media market.

Discounts offered by media sources and/or MediaBuys are based on the number of members submitting insertion orders for a single issue. Discounts are not a requirement for media membership, but give the buyer much more incentive for purchasing.

MediaBuys keeps track of up-to-date media pricing and current events to assure its members the optimum publication, directory, website, newsletter and direct mail buys available. MediaBuys also helps busy media buying executives organize budgets.

"I don't have enough time in the day to take all those calls from ad reps," said media buyer Steve Klein, President of Media Distributors. "I tested MediaBuys and can see where it will save me time and money."

"MediaBuys was originally conceived to make the print media buying process more time-efficient and cost-effective for our 35 agency clients," explained Chick Ciccarelli, President of Chick, Inc. and creator of MediaBuys, "We soon recognized an industry-wide need and the financial potential in structuring a new, comprehensive, yet flexible application catering to multiple industries with competitive pricing and categories. Our hope is to not only help buyers, but to also boost sales for media outlets during a weak economy. For media outlets, it's like having a virtual sales rep online, whether they are offering discounts or not."

Focusing initially on the film, television and music industries, among the approximately 90 media sources already participating are such industry staples as: Film & Video, The Hollywood Reporter, Medialine, Millimeter, Motion Picture Editors Guild, Post Magazine, Videography, Creative Industry Handbook, Billboard Musicians Guide, CreativePlanet Community, Animation World Network, Digital Media Network, MVPA, DMNnewsletter.com and SiggraphNews.com.

"I have no doubt that MediaBuys will work great for ad sales. It's an impressive bit of programming based on a very simple idea," says Bill Buck, account representative for Film & Video Magazine. "Chick, Inc. has provided us with multiple insertions for single issues many times in the past, so if anyone can pull this off, they can."

MediaBuys is designed to accept a multitude of other media source categories (84 industries) including: agricultural, airline-travel, architecture, babies & infants, banking-financial, beauty-cosmetics, business-general, churches-religion, clothing-fashion, computers-internet, drugs-pharmaceuticals, education, engineering-construction, food, footwear, gifts-crafts-hobbies, home & garden, hotels-motels, hunting, insurance, journalism, legal, medical-surgical, motorcycles, music, office equipment, photography, science-research-development, radio, real estate and sports markets.

The MediaBuys application is also available for licensing and can be integrated into corporate intranets or installed on any UNIX-based server with MySQL as a stand-alone Insertion Order System.

The new system is accepting free memberships and listings and its first Buying Session is scheduled for October 1st.

PR Contact:
Public Relations Associates
Lanny Sher
Telephone: 310-659-0380
Email: prals@pacbell.net
Additional information and images can be found at:
http://www.mediabuys.us
Demonstrations available by appointment.