MediaBuys Press Release

Mediabuys.us Partners With ValueClick To Offer Internet Based Advertising

October 29, 2002 - North Hollywood, CA --MediaBuys.us, an online service application providing more affordable ad space for buyers and an expanded client/revenue base for media sources by bringing both parties together on one website, has been formed by entertainment ad agency Chick, Inc.

Online media buying service, MediaBuys.us (http://www.mediabuys.us), today announced a strategic partnership with ValueClick, Inc. (NASDAQ: VCLK) a leading provider of innovative media and technology solutions for advertisers and direct marketers.

ValueClick's media division will become the default provider of all (targeted) Internet-based advertising offers within MediaBuys.us.

MediaBuys.us is a free online, media buying service application designed to bring advertisers and media sources together to buy and sell advertising. While only a few weeks old, the service is fast becoming a favorite among media buyers and publishers alike because of it's unique volume-based calculation plan (the more members that buy for the same publication and the same publish date, the greater the percentage discounts gained). "For publishers, it's a sure-fire way of gaining multiple insertions in this hard hit economic climate," stated Chick Ciccarelli, MediaBuys' founder.

MediaBuys.us was created by Chick, Inc., an ad agency specializing in advertising, public relations, communications and Internet solutions for companies primarily in the motion picture and television industry.

"ValueClick Media's' services will fill a void in the MediaBuys Media Source lineup where many of our online publishers do not offer specific buys based on targeted demographics and CPC (cost-per-click) advertising," he stated. "ValueClick Media has the experience and an expansive online network that can help our members achieve their online advertising goals."

ValueClick Media's network reaches nine out of 10 people on the Internet, including 55 million unique visitors globally (33 million unique U.S. only). Their publisher network of 30,000 sites globally (10,000 U.S. based) is a mix of portal, high quality content and niche specific sites.

"MediaBuys instantly drew our attention," said Michael Laur, Vice President of Western Sales for ValueClick Media. "The application and business model is very different from any other online media buying service we've seen on the market. We believe that it will attract many media buyers looking not only for a way to save money, but also a place for one-stop shopping for advertising resources."

Focusing initially on the film, television and music industries, among the approximately 130 media sources already participating with MediaBuys are such industry staples as: Film & Video, The Hollywood Reporter, Shoot, Medialine, Millimeter, ABCnews.com, NYPost.com, Motion Picture Editors Guild, Post Magazine, Videography, Creative Industry Handbook, Billboard Musicians Guide, CreativePlanet Community, Digital Media Network, MVPA, and SiggraphNews.com. MediaBuys houses 88 industry categories in all.

About Chick, Inc.

Chick, Inc. is an ad agency specializing in advertising, public relations, communications and Internet solutions for companies primarily in the motion picture and television industry. The company is also heavily involved with online service applications and has developed "Editvu" (an online video delivery system, designed for the reviewing, storing and distribution of streamed digital video), consumer-based "WebChannelz", (a distribution network for digital video channels) and MediaBuys.us (an online application based on volume insertion discounts for media buyers).

A partial look at Chick, Inc.'s advertising client list includes ADTX (a division of IBM Japan), Archion, Clever, Inc., Dean Ryan & Associates, Eagle Eye Digital Post, Entertainment Post, Keep Me Posted, L.A. Digital Post, Media Distributors, Moviola, RecordPlant, Shortenz, Trillium Group and others. For more information, please visit www.chickswebsite.com

About ValueClick, Inc.

ValueClick, Inc. offers direct marketers and advertisers innovative media and technology solutions to achieve their multi-channel marketing goals of acquiring, retaining, and growing customer relationships. ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Best Buy, Wells Fargo, eBay, and McCann Erickson. For more information, please visit www.valueclick.com.

PR Contact:
Public Relations Associates
Lanny Sher
Telephone: 310-659-0380
Email: prals@pacbell.net
Additional information and images can be found at:
http://www.mediabuys.us
Demonstrations available by appointment.