MediaBuys Press Release

Mediabuys.us Partners With go2 To Offer Mobile/Wireless Advertising

November 14, 2002 - North Hollywood, CA -- Online media buying service, MediaBuys.us, today announced a strategic partnership with go2, the leading Mobile Yellow Page directory service in the United States.

Under the terms of the agreement, go2 will become the exclusive provider of all mobile and wireless-based advertising offers from MediaBuys.us. This translates into additional value for users of the MediaBuys service, who now have access to a centralized and effective channel for reaching mobile consumers, a rapidly growing market segment.

MediaBuys.us is a free, online, media buying service application designed to bring advertisers and media sources together to buy and sell advertising. The service is fast becoming a favorite among media buyers and publishers alike because of its unique volume-based calculation plan (the more members that buy for the same publication and the same publish date, the greater the percentage of discounts gained). For publishers, "it's a sure-fire way of gaining multiple insertions in this hard hit economic environment," stated Chick Ciccarelli, Mediabuys' founder.

MediaBuys.us was created by Chick, Inc., an ad agency specializing in advertising, public relations, communications and Internet solutions for companies primarily in the motion picture and television industry.

The go2 Mobile Yellow Page Directory helps users find, learn about, and visit local merchants when they are deciding where to go and are ready to buy. Through distribution agreements with major wireless carriers, go2's mobile yellow pages are available to millions of U.S. wireless subscribers using web-enabled devices. Over one million consumers each month access go2 from their cell phones, pagers and PDAs to find in-depth information about the products and services they're looking for, including directions, business hours, and special offers and promotions.

"The go2 Mobile Yellow Page Directory opens up a whole new realm of advertising possibilities for our media buyers," said Ciccarelli. "Advertising in wireless directories is key to capturing today's tech-savvy consumers and professionals. go2 is the recognized leader in the field, literally driving customers to businesses' doorsteps based on their proximity. We are very pleased with the role they'll be playing in our new online strategy."

"MediaBuys has the potential to become one of the more widely recognized media portals on the Internet," states Keith Geck, Senior Vice President of Sales and Marketing for go2. "Once we viewed the Members area interface, we realized there was a very strategic fit with our product and service offerings. They have a dynamic, interactive and easy-to-use site, giving end users the ability to buy advertising in a cost-effective manner. Through our partnership, media buyers can now easily and efficiently reach the critical mobile market segment."

Focusing initially on the film, television and music industries, among the approximately 130 media sources already participating with MediaBuys are such industry staples as: Film & Video, The Hollywood Reporter, Shoot, Medialine, Millimeter, ABCnews.com, NYPost.com, Motion Picture Editors Guild, Post Magazine, Videography, Creative Industry Handbook, Billboard Musicians Guide, CreativePlanet Community, Digital Media Network, MVPA, and SiggraphNews.com. MediaBuys houses 88 industry categories in all.

About Chick, Inc.

Chick, Inc. is an ad agency specializing in advertising, public relations, communications and Internet solutions for companies primarily in the motion picture and television industry. The company is also heavily involved with online service applications and has developed "Editvu" (an online video delivery system, designed for the reviewing, storing and distribution of streamed digital video), consumer-based "WebChannelz", (a distribution network for digital video channels) and MediaBuys.us (an online application based on volume insertion discounts for media buyers). A partial look at Chick, Inc.'s advertising client list includes ADTX (a division of IBM Japan), Archion, Clever, Inc., Dean Ryan & Associates, Eagle Eye Digital Post, Entertainment Post, Keep Me Posted, L.A. Digital Post, Media Distributors, Moviola, RecordPlant, Shortenz, Trillium Group and others. For more information, please visit www.chickswebsite.com.

About go2 Directory Systems

go2¬ Directory Systems owns and operates go2¬, the leading Mobile Yellow Page directory service in the U.S., with prominent placement on the wireless web menus of most major U.S. wireless carriers, including AT&T, Nextel, Sprint, Verizon, Bell Mobility and Alltel. Every month go2 delivers over 10 million store listing appearances to ready-to-buy consumers who are looking for specific products and services in their immediate area. Since its launch in 1999, go2's patented location-based mobile yellow page directory has helped merchants increase their in-store traffic, sales, and customer satisfaction and loyalty. go2's customers include dozens of marquee, national retail brands, such as Abercrombie & Fitch, Burger King, Carl's Jr., Howard Johnson, Jiffy Lube, McDonald's, Ramada, and Subway. go2's award-winning location-based directory applications are available to users online and through virtually all web-enabled portable devices, helping them find, learn about, and visit local merchants when they are ready to buy and deciding where to go. go2 Directory Systems is a privately held company headquartered in Irvine, California. For more information, visit www.go2.com.

go2¬ and the go2 logo are trademarks of UDS Directory Corp., dba go2 Directory Systems.

PR Contact:
Public Relations Associates
Lanny Sher
Telephone: 310-659-0380
Email: prals@pacbell.net
Additional information and images can be found at:
http://www.mediabuys.us
Demonstrations available by appointment.