MediaBuys Article

New Orleans Seeking Sponsors for Mardi Gras

The Big Easy is seeking corporate sponsors for Mardi Gras-a first in the carnival's 150-year history. MediaBuys, Valley Village, Calif., has been charged with finding sponsors as well as supporters willing to fund a national ad campaign.

TV and radio spots likely will feature actors and directors attending a MediaBuys sponsored pre-show cocktail party at the Critics Choice Awards encouraging viewers to attend Mardi Gras and help New Orleans tourism. Four $2 million sponsorships slots are available and can include exclusivity, placement in the ad campaign, sampling and signage at parade routes and other events.