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Chick Ciccarelli, Details

Senior-Level Advertising Executive with over 30 years experience in branding corporations/products and extensive web development accomplishments.

Experience Summary

  • Over 30 years in B2B advertising as art/creative director
  • Directed several campaigns capturing #1 market positions
  • Designed over 200 websites (multiple national awards)
  • Originated 6 major online service applications
  • Strategic knowledge-national, regional & local ad campaigns
  • Strategic knowledge-print media buying/print media planning
  • Strategic insight-entertainment related accounts

  • Business Development (20 Years experience)
  • Design (30 Years experience)
  • Executive (20 Years experience)
  • Information Technology (11 Years experience)
  • Marketing (20 Years experience)

    Capabilities Overview

  • Strategy: Campaign planning and budgeting, business plans, product strategy, product and corporate positioning, product launch, brand management and on-line marketing
  • Production: Ad design, collateral design, art direction, pitch presentations, photo direction and web programming
  • Management: Administration of multiple designer account teams and account projects
  • Sales: Detailed campaign proposals, account pitching, legal contract signing, account coordination (including receivable collection)

    Professional Experience

    MediaBuys, LLC (North Hollywood, CA) CEO, Managing Partner 1/2004 - Current

  • Developed creative advertising strategies for 57 companies
  • Authored complete national program and strategies for national media buying discount club
  • Implemented sign-ups of over 850 media buying members
  • Developed relationships with over 3750 media sources
  • Developed 8,000+ page website and database to house over 10,000 media listings (www.mediabuys.com)

    Chick, Inc. (North Hollywood, CA) President 12/2000 - 12/2003

  • Created start-up ad agency implementing advertising, marketing, internet and communications campaigns
  • Developed strategies for 35 companies (22 film & television postproduction related)
  • Captured number 1 market position (Los Angeles) for Media Distributors
  • Authored business plan for L.A. Digital and helped coordinate multi-million dollar sale of company
  • Developed Editvu, digital video delivery system for major film and television studios
  • Developed MediaBuys.us, an online service used to buy and sell ad space
  • Received major media attention concerning internet accomplishments

    L.A. Digital Post, Inc. (Toluca Lake, CA) Vice President of Communications 4/1999 - 01/2001

  • Implemented communications initiatives for all departments
  • Captured number 1 national market position (largest non-linear editorial rental supplier in North America)
  • Contracted full Apple Reseller Program
  • Designed all ad campaign, collateral materials, coordinated all media buying
  • Reorganized company's internal communications materials
  • Authored business plan and presentations for potential investors.
  • Authored and coordinated all company press releases
  • Designed 380 page website (www.ladigital.com)
  • Developed "Configurator", postproduction's first online order center
  • Received major media attention concerning internet accomplishments including Macromedia Site of the Day - "Configurator"

    J&R / Moviola (Hollywood, CA) Vice President of Communications 01/1996 - 04/1999

  • Resurrected Academy Award-winning Moviola brand for J&R Film Company
  • Created new Communications division
  • Managed 5 employee department, scheduled all projects
  • Design and coordination of all advertising and websites
  • Authored and coordinated all company press releases
  • Developed national community policing website program, "protect.org"
  • Developed Los Angeles business directory program, "LAxchange.com"

    TheaFilm Distribution Network, Inc. (Hollywood, CA) Executive Vice President 06/1993 - 01/1996

  • Created national membership network consisting of domestic motion picture theaters and independent film producers for exhibition of motion pictures
  • Authored complete national program and strategies for film exhibitions outside the major studio system
  • Signed 52% of theatrical exhibition marketplace to program
  • Special event speaker focusing on general system instruction, traditional box office split structure comparisons, film marketing, market zoning and P&A breakdowns
  • Headed national distribution and marketing of "Ramayama" and "James Dean, an American Legend"
  • Headed first national distribution and marketing for electronic gaming industry - "Wing Commander IV" for Electronic Arts/Origin Systems (570 General Cinema Screens)
  • Design and coordination of all advertising, collateral and sales presentations
  • Received major media attention concerning program

    Lewis / Anthony Advertising formerly Reeds, Farris & Lewis (Hollywood, CA) Senior Art Director 01/1988 - 06/1993

  • Executed creative ad campaigns, collateral material and video/slide presentations
  • Specialized in new account spec work
  • Coordinated all art department staff functions and vendor relations
  • Captured number 1 international market position (WorldPort LA)
  • Captured number 1 national market position (Custom Building Products)
  • Managed 10 employee department, scheduled all projects
  • Design and coordination of all advertising, collateral and sales presentations
  • Received multiple national design awards

  • Education

    BA-Graphic Design/Marketing, California State University, Long Beach


    City of Los Angeles, Certificate of Appreciation NCVV (2005)
    Who's Who World, Marketing (2004)
    Who's Who of America, Marketing (2003, 2004)
    EPpy Award Finalist, MediaBuys.us (2003)
    U.S. Small Business Advisory Council, (2002)
    Macromedia Site of the Day-Configurator (2000)
    Most Humorous Website Greedypeople.com, Hon Mention-L.A. Times (1995)
    Certificate of Honor from Smithsonian Institute for Voyager Flight (1987)
    Printing Industries of America Awards (6 total-1985, 1986, 1988)
    Art Directors Club of Los Angeles (4 total-1987)
    Business Professionals Advertising Association (2 total-1988)
    American Institute of Graphic Arts Awards (4 total-1986, 1988, 1990, 1991)


    MediaPost Magazine (Project Features-Mediabuys.us-2002)
    PressFlex (Project Snippet-Mediabuys.us-2002)
    BtoB Magazine (Project Snippet-Mediabuys.us-2002)
    Folio Magazine (Project Features-Mediabuys.us-2002)
    ContentBlog (Project Snippet-Mediabuys.us-2002)

    Smart Business Magazine (Product Review-Quickbooks Online-2002)

    Film & Video Magazine (Editvu-2002)
    Production Update Magazine (Editvu-2002)
    TVWeek.com (Dailies Overview-Editvu-2002)
    Music Video Producers Association (By-line article: Digital Video-2001)
    Motion Picture Editors Guild (Digital Video Overview-Editvu-2001)
    Post Magazine (Dailies Overview-Editvu-2001)
    Post Magazine (Project Feature-Editvu-2001)
    Millimeter Magazine (Project Snippet-Editvu-2001)
    MovieMaker Magazine (Project Snippet-Editvu-2001)
    2pop.com (Editvu-2001)
    Broadcast Engineering (Editvu-2001)
    Digital Post Production (Editvu-2001)
    Digital Producer (Editvu-2001)
    Digital Video Editing (Editvu-2001)
    DTV Professional (Editvu-2001)
    EditorsNet (Editvu-2001)

    2pop.com (Configurator-LA Digital-2000)
    Broadcast Engineering (Configurator-LA Digital-2000)
    Digital Post Production (Configurator-LA Digital-2000)
    Digital Producer (Configurator-LA Digital-2000)
    Digital Video Editing (Configurator-LA Digital-2000)
    DTV Professional (Configurator-LA Digital-2000)
    EditorsNet (Configurator-LA Digital-2000)

    Brandweek (Project-System X-Wing Commander-1996)
    Mediaweek (Project-System X-Wing Commander-1995)

    LA Times (Project Feature-Theafilm-April, 1995)
    LA Weekly (Letter-Theafilm-1995)
    Boxoffice (Feature-Theafilm-1994)
    New York Times (Feature-Theafilm-1994)
    Adweek (Cover & Feature-Theafilm-1994)
    Daily Variety (Project Feature-Theafilm-July 1994)
    Daily Variety (Feature-Theafilm-May 1994)

    Graphic Design USA (Cover-Reeds, Farris & Lewis-1989)
    This Month-On Cannery Row (Feature-January, 1986)
    Monterey Life (Feature-July, 1985)
    Coasting (Feature-May, 1985)

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